Love My Lotto, has only just launched and there are many parts of the business that are still being put into place. Of course, I'm bursting to tell you what this business is all about. Unfortunately, though, at this early stage we can't share with you everything we'd like to; we're bound by an agreement to reveal only information of a general nature:

Here's What We Can Share About The Business:

- The products are -- you guessed -- professionally managed National Lottery syndicates.

- The company's registered office and operational HQ are both in the same (mainland) UK location.

- They have sought approval from all the necessary regulatorybodies -- and got it.

- The founders are very seasoned, director-level professionalsin the gaming field; one company on their CV in particular, you wouldinstantly recognise.

- A number of private investors, aside from the founders, ensurethe company is extremely well-funded.

- A 'non-executive director' of, and investor in, the companyis an ennobled business leader whom you would recognise from theirregular television, radio and press appearances.

- The company has engaged a large marketing communications group to promote the products; they have an advertising and PR campaign in the starting blocks, including magazines, posters,and -- yes! -- television.